LipSense is a long lasting Lip Color! Once youVe used it for about a week it will ast you 4-16 hours or more! Make sure your lips are clean. Apply in layers,3 of them, letting the LipSense dry completely before applying the next layer. YOu may experience a stinging sensation. This lasts for only 30 seconds or so. It is due to the SD alchohol in the LipSense to prevent infection from applyin g on your lips then putting the applicator back in the tube. After you apply 3 layers and you are happy with the color appply a transparent Gloss of your choice (LipSense Glosses only, applying another brand will make your LipSnnse color come off) Ust the moisturizing gloss as many times a day as you like. Night time as well. Remember when you have just 3 LipSense colors you really have 27!! By layering in different orders or mixing before applying. Have Fun!